JCDP made NYC smile this week with The Marketing Arm and Lays chips, building a maze of interactive photo opportunities including a giant ball pit.

Lays Chips Smile Event at Times Square with The Marketing Arm

Lays Chips Smile Event at Times Square with The Marketing Arm

Lays Smile with The Marketing Arm

Lays Smile with The Marketing Arm

Lays Smile with The Marketing Arm

Lays Smile with The Marketing Arm

Lays Smile with The Marketing Arm

Lays Chips Smile Event at Times Square with The Marketing Arm

Lays Smile with The Marketing Arm